Strengths of Customer Relationship Management 顧客關係管理

  1. Strong relations with customers offer a degree of protect against actions of competitors
  2. Loyal customers can be more profitable. Winning new customers is expensive, satisfied customer may buy more, happy customers can bring additional customers
Disadvantages of Customer Relationship Management 顧客關係管理
  1. Implementing Customer Relationship Management (顧客關係管理) in a holistic way is no sinecure
  2. Making large Customer Relationship Management (顧客關係管理) investments profitable is difficult
  3. Achieving a sustainable competitive advantage with Customer Relationship Management (顧客關係管理) is even more difficult

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